Heather Morrison, cofounder and CEO of Handi

One billion people around the world live with some form of disability, making up around 15% of the global population, but their sexual needs are still shrouded in taboo. Because of this, there are no or, at least, not enough products and services on the market that have been designed with their needs in mind.  

When Morrison, cofounder and CEO of Handi, surveyed her community two years ago,  she found that over 50% of physically disabled people have trouble self-pleasuring, 63% cited some form of hand limitation (grip, dexterity, pain, weakness, low fine motor skills, etc.), and 92% of all people surveyed were interested in a toy design specifically for them - whether they could use the toys on the market or not. “Beyond product, the disabled community is tired of feeling isolated or ashamed when it comes to their sexual needs and sexual health - they are looking for a brand to help them break down the taboos that exist in the space, open up conversation and drive innovation forward.”

Morrison, who is a firm believer in everybody's right to sexual pleasure, is currently creating the first line of sex toys that don't rely on the use of your hands. “Our brand’s mission is to help people with these disabilities to break down the taboos that exist in the space, open up conversation and drive innovation forward,” shares Morrison. Successful launch of the Handi brand in 2020, opening pre-registrations, with over 700 registers of interest, for its first product - The Handi Joystick, and releasing The Handi book of Love, Lust & Disability which unearths new conversations on sex, relationships, and disability with $20,000-plus in book sales are some of the key milestones of this small, but mighty, brand. Watch this space.